Measure What Matters: Crafting UX Success Metrics
Kate Rutter · Wednesday, March 7 · 8:30am – 5:30pm · Salon B
Explore the world of measures, metrics, and key performance indicators. Create actionable, UX-centered metrics to gain insights into your product’s progress.
Move beyond the typical analytics packages to track the most important user behavior. Communicate your design wins to the people who matter the most.
Kate has become a master at the intersection of business performance and great design, which is exactly who you want to teach you about implementing your own UX Metrics.
The Day’s Agenda
Morning
Identify the components of a successful metric
- Collect clear, specific, quantitative, and time-based product metrics
- Outline key uses, the most common ways users work with your product
- Brainstorm the best metrics to measure common user interactions
Sketch a product UI to instrument and capture usage metrics
- Effectively sketch user interactions and outline the most important behaviors to measure
- Move beyond the standard analytics and find the data most meaningful to your designs
- Prioritize measurements over time to assess how design changes influence behavior
Afternoon
Define the most important metrics for tracking product progress
- Brainstorm potential critical product metrics
- Identify the types of metrics to track for different user activities
- Select and refine meaningful metrics to instrument and track in your product
Create the right instrumentation plan to align your team
- Articulate a simple and compelling message for establishing an analytics strategy
- Get the product team onboard for instrumentation and measurement
- Communicate product and design successes to your executives
Learn the best practices for quantifying design improvements
Present solid evidence that your design decisions make a difference
UX designers are frequently asked to measure the success of a product, but are often unsure where to start. See how to define, collect, analyze, and communicate the metrics that are guaranteed to capture the attention of your executives.
Instrument for user behaviors and interactions, not pages
Analytics packages rarely provide teams with the most valuable insights, such as how to improve the design or content. You’ll see how to plan a customized measurement approach that captures the most common user activities.
Establish a Metrics Plan to track progress
All too often, product teams capture mounds of data without a concrete plan for analyzing and using the results. Learn how to set clear goals for measuring success over time.
You’ll see how to:
- Identify the users’ goals for your product
- Outline the most important product features and interactions to measure
- Sketch out a plan to evaluate design progress over time
- Establish the best metrics to define, measure, and change behavior
- Create a plan for establishing an analytics strategy
- Demonstrate the success of your design decisions with data
Measure product success by identifying the right features and interactions
Identify an actionable metric to sketch
Through rapid sketching, you will see how to outline the key use for your product and review the features and interactions that you can effectively measure.
Rally your team around measurable design goals
With solid metrics, you will get Product Management, Development, and UX excited about collecting the right metrics and give your team the tools to define, measure, and change your users’ behavior.
Identify the most meaningful metrics for your design
A well-implemented analytics strategy provide incredibly useful design insights. Using user-centered principles, you’ll uncover the actionable metrics to design and measure the right things for your user and your business.
Influence product decisions across your organization
By generating and testing hypotheses based on solid data, your teams will avoid the pitfalls of common biases when deciding on product priorities. All you’ll need is a good metric and a sticky note to get started!
Craft an Analytics Playbook for defining and executing your metrics strategy
Work on instrumenting and measuring your designs. Throughout the workshop, Kate will help you develop a custom action plan specific to your project. You’ll have everything you need to run each workshop activity with your team to create your tailored Metrics Plan.
Kate Rutter
It’s hard to hang around Kate and not feel like you’re getting smarter every minute. She has a way of forever changing the way you’ll see the world.
We first met her at Adaptive Path, where she was one of the brilliant stars guiding the organization through new ways of thinking about client projects. She then went on to co-found LUXr, where she helped hundreds of entrepreneurs and startup founders understand how to build better products and services. In those two experiences, she demonstrated her ability to really understand how design can shape great businesses.
However, it’s her more recent work at TradeCraft and now in consulting business where you really see it come together. She’s become a master at the intersection of business performance and great design, which is exactly who you want to learn about UX Metrics from. If you need to start making measurement part of your design practice, you’ll want to spend the day with Kate.
On Tuesday, Kate will give a featured talk, Escaping the Stagnation Sandpit: Building a Continuous Learning Team.
